Kaleem Sheikh — Founder & Creative Director, Maysoon
The Visionary Behind Maysoon
“Fashion is not just clothing — it is the story you tell the world before you speak.”
Synopsis
Kaleem Sheikh — known in the fashion world as Kely — is one of Pakistan's most distinctive clothing designers. Born on November 12, 1983, in the cultural heart of Lahore, Kely began his creative journey designing hats before discovering his true calling in women's fashion. His designs — elegant, streamlined, and deeply rooted in South Asian aesthetics — quickly earned him recognition in Pakistan's competitive fashion landscape.
His success led to the founding of two celebrated labels: Maysoon and Kelygee — brands that today stand for artisanal craftsmanship, inclusive elegance, and couture-inspired ready-to-wear.
Early Life
The son of a Pakistani businessman, Kaleem was raised with an entrepreneurial spirit. Despite his family's commercial background, his passion for design led him to pursue a creative path. He studied at the prestigious Government College University, Lahore, before furthering his education at the London University of the Arts — where his global design perspective was truly shaped.
The Birth of a Brand
After establishing Kelygee & Maysoon, Kaleem set out with a clear vision: fashion for every woman, not just the elite. He believed that exquisite design should be accessible — from light party wear to formal bridal ensembles — at price points that welcomed all walks of life. Rather than relying solely on contact-based clientele, he took his collections to commercial markets, making Maysoon a household name across Pakistan.
Today, Maysoon is celebrated for its hand embroidery, zardozi work, resham & sequin craftsmanship — a testament to Kaleem's unwavering commitment to artisanal quality.
Legacy & Vision
- 🎨 Designer since 2010 — over 15 years of fashion excellence
- 🇵🇰 Lahore-born, London-educated — a truly global design perspective
- 🪡 Specialist in Modern cuts— zardozi, resham, sequin & bridal couture
- 🌍 Serving Pakistan & the UK — a South Asian fashion icon with international reach
- ❤️ Fashion for all — inclusive design philosophy from casual to couture
Explore the world of Maysoon — where every stitch tells a story of passion, heritage, and timeless elegance.